About Us

Proper was born out of a simple belief: every woman deserves to feel confident, stylish, and herself without breaking the bank. Founded in 2010 by sisters Teresa and Ashlie O'Day, Proper started as a dream shared between two siblings who grew up loving fashion and believing that great style should be accessible to everyone.

What began as a single boutique has grown into something truly special - a community of women who love modern, unique, and feminine pieces that fit real life. Teresa and Ashlie pour their hearts into every buying decision, hand-selecting pieces that balance trend-forward style with everyday wearability and prices that make sense.

Visit Us

We would love to meet you in person! Come find us at our Fargo location:

Downtown Fargo, ND
313 Broadway N, Fargo, ND

Can't make it in? Shop with us anytime at proper-shops.com - we offer 24/7 online shopping with fast shipping times so your new pieces arrive quickly.

Our Mission

At Proper, our mission has always been the same: to curate modern, unique, and feminine fashion at accessible prices. We believe style is a form of self-expression that belongs to everyone. Every piece we carry is chosen with that in mind.

Join Our Community

Proper is more than a boutique; it's a community. With over 9,500 followers on Instagram, we love connecting with our customers beyond the shop floor. Follow us at @proper.shops for new arrivals, styling inspiration, and a behind-the-scenes look at life at Proper.

Have a question or just want to say hi? Slide into our DMs on Instagram or send us a message on Facebook - we love hearing from you.

Thank you for being part of the Proper family. We can't wait to help you find your next favorite piece.

- Teresa